project statement
Profile Cube creates a physical experience to parody our relationship with the often invisible online profiling used by commercial platforms. The installation begins with an illuminated touch screen saying “Start.” The allure of this invitation creates the beginning of an in-take process. Participants are first asked their names and then given a series of choices from personal preferences to pop culture opinions. Once the in-take form is completed, they can use their name to gain private access to the results cube. This structure is made from walls inscribed with invisible descriptive words. Once inside, the user’s profile is built as one word is illuminated at a time, literally projecting light directly onto the participant. The culmination of words projected on all surfaces reveals who the cube believes you are. Upon exiting the cube, participants are given a customized receipt of these words with a coupon to a local retailer.