Photo by Rik Sferra
Profile Cube
Profile Cube addresses the complex and often mysterious relationship between our online profiles and our individual identities. Our experience of the Internet is becoming more intuitive—or, according to a Google video about personalized search technology, it is “helping you find the information that is relevant to you.” In truth, our interaction with the web has shifted from the consumption of information to the act of being consumed as data. Companies create dynamic profiles of us based on our online interactions. From personalized search results to advertisements, our profiles are revealed in small increments. At times these predictions are hilariously absurd, while others are so incredibly accurate that they invade our privacy. Through this process our online presence, preferences, and engagement are filtered back to us. In essence, we find who we are through projections of taste, popularity, and the invested interest of these consumer platforms.
Profile Cube creates a physical experience to parody our relationship with these profiles. The installation begins with an illuminated touch screen that simply says “Start.” The allure of this invitation creates the beginning of an in-take process. Participants are first asked their name and then given a series of choices from personal preferences to opinions of pop culture. Once the in-take form is completed, they can use their name to gain private access to the results cube. This structure is made from walls inscribed with invisible descriptive words. Once inside, the user’s profile is built as one word is illuminated at a time. The culmination of words projected on all surfaces reveals who the cube believes you are. Rather than expressing your profile through advertisements, the cube reveals your profile with language.
By recontextualizing a process common to contemporary life (use of the Internet), I am interested in the personal constructs formed as a result of these projections. Rather than broadening our understanding of the world, “personalized web experiences” reinforce the constructs that divide people and perpetuate ideologies, ultimately isolating us within our desires.
Photo by Seth Dahlseid
Profile Cube
Profile Cube addresses the complex and often mysterious relationship between our online profiles and our individual identities. Our experience of the Internet is becoming more intuitive—or, according to a Google video about personalized search technology, it is “helping you find the information that is relevant to you.” In truth, our interaction with the web has shifted from the consumption of information to the act of being consumed as data. Companies create dynamic profiles of us based on our online interactions. From personalized search results to advertisements, our profiles are revealed in small increments. At times these predictions are hilariously absurd, while others are so incredibly accurate that they invade our privacy. Through this process our online presence, preferences, and engagement are filtered back to us. In essence, we find who we are through projections of taste, popularity, and the invested interest of these consumer platforms.
Profile Cube creates a physical experience to parody our relationship with these profiles. The installation begins with an illuminated touch screen that simply says “Start.” The allure of this invitation creates the beginning of an in-take process. Participants are first asked their name and then given a series of choices from personal preferences to opinions of pop culture. Once the in-take form is completed, they can use their name to gain private access to the results cube. This structure is made from walls inscribed with invisible descriptive words. Once inside, the user’s profile is built as one word is illuminated at a time. The culmination of words projected on all surfaces reveals who the cube believes you are. Rather than expressing your profile through advertisements, the cube reveals your profile with language.
By recontextualizing a process common to contemporary life (use of the Internet), I am interested in the personal constructs formed as a result of these projections. Rather than broadening our understanding of the world, “personalized web experiences” reinforce the constructs that divide people and perpetuate ideologies, ultimately isolating us within our desires.
Photo by Rik Sferra
Profile Cube
Profile Cube addresses the complex and often mysterious relationship between our online profiles and our individual identities. Our experience of the Internet is becoming more intuitive—or, according to a Google video about personalized search technology, it is “helping you find the information that is relevant to you.” In truth, our interaction with the web has shifted from the consumption of information to the act of being consumed as data. Companies create dynamic profiles of us based on our online interactions. From personalized search results to advertisements, our profiles are revealed in small increments. At times these predictions are hilariously absurd, while others are so incredibly accurate that they invade our privacy. Through this process our online presence, preferences, and engagement are filtered back to us. In essence, we find who we are through projections of taste, popularity, and the invested interest of these consumer platforms.
Profile Cube creates a physical experience to parody our relationship with these profiles. The installation begins with an illuminated touch screen that simply says “Start.” The allure of this invitation creates the beginning of an in-take process. Participants are first asked their name and then given a series of choices from personal preferences to opinions of pop culture. Once the in-take form is completed, they can use their name to gain private access to the results cube. This structure is made from walls inscribed with invisible descriptive words. Once inside, the user’s profile is built as one word is illuminated at a time. The culmination of words projected on all surfaces reveals who the cube believes you are. Rather than expressing your profile through advertisements, the cube reveals your profile with language.
By recontextualizing a process common to contemporary life (use of the Internet), I am interested in the personal constructs formed as a result of these projections. Rather than broadening our understanding of the world, “personalized web experiences” reinforce the constructs that divide people and perpetuate ideologies, ultimately isolating us within our desires.
Photo by Sferra
Profile Cube
Profile Cube addresses the complex and often mysterious relationship between our online profiles and our individual identities. Our experience of the Internet is becoming more intuitive—or, according to a Google video about personalized search technology, it is “helping you find the information that is relevant to you.” In truth, our interaction with the web has shifted from the consumption of information to the act of being consumed as data. Companies create dynamic profiles of us based on our online interactions. From personalized search results to advertisements, our profiles are revealed in small increments. At times these predictions are hilariously absurd, while others are so incredibly accurate that they invade our privacy. Through this process our online presence, preferences, and engagement are filtered back to us. In essence, we find who we are through projections of taste, popularity, and the invested interest of these consumer platforms.
Profile Cube creates a physical experience to parody our relationship with these profiles. The installation begins with an illuminated touch screen that simply says “Start.” The allure of this invitation creates the beginning of an in-take process. Participants are first asked their name and then given a series of choices from personal preferences to opinions of pop culture. Once the in-take form is completed, they can use their name to gain private access to the results cube. This structure is made from walls inscribed with invisible descriptive words. Once inside, the user’s profile is built as one word is illuminated at a time. The culmination of words projected on all surfaces reveals who the cube believes you are. Rather than expressing your profile through advertisements, the cube reveals your profile with language.
By recontextualizing a process common to contemporary life (use of the Internet), I am interested in the personal constructs formed as a result of these projections. Rather than broadening our understanding of the world, “personalized web experiences” reinforce the constructs that divide people and perpetuate ideologies, ultimately isolating us within our desires.
Photo by Seth Dahlseid
Profile Cube
Profile Cube addresses the complex and often mysterious relationship between our online profiles and our individual identities. Our experience of the Internet is becoming more intuitive—or, according to a Google video about personalized search technology, it is “helping you find the information that is relevant to you.” In truth, our interaction with the web has shifted from the consumption of information to the act of being consumed as data. Companies create dynamic profiles of us based on our online interactions. From personalized search results to advertisements, our profiles are revealed in small increments. At times these predictions are hilariously absurd, while others are so incredibly accurate that they invade our privacy. Through this process our online presence, preferences, and engagement are filtered back to us. In essence, we find who we are through projections of taste, popularity, and the invested interest of these consumer platforms.
Profile Cube creates a physical experience to parody our relationship with these profiles. The installation begins with an illuminated touch screen that simply says “Start.” The allure of this invitation creates the beginning of an in-take process. Participants are first asked their name and then given a series of choices from personal preferences to opinions of pop culture. Once the in-take form is completed, they can use their name to gain private access to the results cube. This structure is made from walls inscribed with invisible descriptive words. Once inside, the user’s profile is built as one word is illuminated at a time. The culmination of words projected on all surfaces reveals who the cube believes you are. Rather than expressing your profile through advertisements, the cube reveals your profile with language.
By recontextualizing a process common to contemporary life (use of the Internet), I am interested in the personal constructs formed as a result of these projections. Rather than broadening our understanding of the world, “personalized web experiences” reinforce the constructs that divide people and perpetuate ideologies, ultimately isolating us within our desires.
photo by Seth Dahlseid
Profile Cube
Profile Cube addresses the complex and often mysterious relationship between our online profiles and our individual identities. Our experience of the Internet is becoming more intuitive—or, according to a Google video about personalized search technology, it is “helping you find the information that is relevant to you.” In truth, our interaction with the web has shifted from the consumption of information to the act of being consumed as data. Companies create dynamic profiles of us based on our online interactions. From personalized search results to advertisements, our profiles are revealed in small increments. At times these predictions are hilariously absurd, while others are so incredibly accurate that they invade our privacy. Through this process our online presence, preferences, and engagement are filtered back to us. In essence, we find who we are through projections of taste, popularity, and the invested interest of these consumer platforms.
Profile Cube creates a physical experience to parody our relationship with these profiles. The installation begins with an illuminated touch screen that simply says “Start.” The allure of this invitation creates the beginning of an in-take process. Participants are first asked their name and then given a series of choices from personal preferences to opinions of pop culture. Once the in-take form is completed, they can use their name to gain private access to the results cube. This structure is made from walls inscribed with invisible descriptive words. Once inside, the user’s profile is built as one word is illuminated at a time. The culmination of words projected on all surfaces reveals who the cube believes you are. Rather than expressing your profile through advertisements, the cube reveals your profile with language.
By recontextualizing a process common to contemporary life (use of the Internet), I am interested in the personal constructs formed as a result of these projections. Rather than broadening our understanding of the world, “personalized web experiences” reinforce the constructs that divide people and perpetuate ideologies, ultimately isolating us within our desires.
Photo by Seth Dahlseid
Profile Cube
Profile Cube addresses the complex and often mysterious relationship between our online profiles and our individual identities. Our experience of the Internet is becoming more intuitive—or, according to a Google video about personalized search technology, it is “helping you find the information that is relevant to you.” In truth, our interaction with the web has shifted from the consumption of information to the act of being consumed as data. Companies create dynamic profiles of us based on our online interactions. From personalized search results to advertisements, our profiles are revealed in small increments. At times these predictions are hilariously absurd, while others are so incredibly accurate that they invade our privacy. Through this process our online presence, preferences, and engagement are filtered back to us. In essence, we find who we are through projections of taste, popularity, and the invested interest of these consumer platforms.
Profile Cube creates a physical experience to parody our relationship with these profiles. The installation begins with an illuminated touch screen that simply says “Start.” The allure of this invitation creates the beginning of an in-take process. Participants are first asked their name and then given a series of choices from personal preferences to opinions of pop culture. Once the in-take form is completed, they can use their name to gain private access to the results cube. This structure is made from walls inscribed with invisible descriptive words. Once inside, the user’s profile is built as one word is illuminated at a time. The culmination of words projected on all surfaces reveals who the cube believes you are. Rather than expressing your profile through advertisements, the cube reveals your profile with language.
By recontextualizing a process common to contemporary life (use of the Internet), I am interested in the personal constructs formed as a result of these projections. Rather than broadening our understanding of the world, “personalized web experiences” reinforce the constructs that divide people and perpetuate ideologies, ultimately isolating us within our desires.
Photo by Seth Dahlseid
Profile Cube
Profile Cube addresses the complex and often mysterious relationship between our online profiles and our individual identities. Our experience of the Internet is becoming more intuitive—or, according to a Google video about personalized search technology, it is “helping you find the information that is relevant to you.” In truth, our interaction with the web has shifted from the consumption of information to the act of being consumed as data. Companies create dynamic profiles of us based on our online interactions. From personalized search results to advertisements, our profiles are revealed in small increments. At times these predictions are hilariously absurd, while others are so incredibly accurate that they invade our privacy. Through this process our online presence, preferences, and engagement are filtered back to us. In essence, we find who we are through projections of taste, popularity, and the invested interest of these consumer platforms.
Profile Cube creates a physical experience to parody our relationship with these profiles. The installation begins with an illuminated touch screen that simply says “Start.” The allure of this invitation creates the beginning of an in-take process. Participants are first asked their name and then given a series of choices from personal preferences to opinions of pop culture. Once the in-take form is completed, they can use their name to gain private access to the results cube. This structure is made from walls inscribed with invisible descriptive words. Once inside, the user’s profile is built as one word is illuminated at a time. The culmination of words projected on all surfaces reveals who the cube believes you are. Rather than expressing your profile through advertisements, the cube reveals your profile with language.
By recontextualizing a process common to contemporary life (use of the Internet), I am interested in the personal constructs formed as a result of these projections. Rather than broadening our understanding of the world, “personalized web experiences” reinforce the constructs that divide people and perpetuate ideologies, ultimately isolating us within our desires.
Photo by Seth Dahlseid
Profile Cube
Profile Cube addresses the complex and often mysterious relationship between our online profiles and our individual identities. Our experience of the Internet is becoming more intuitive—or, according to a Google video about personalized search technology, it is “helping you find the information that is relevant to you.” In truth, our interaction with the web has shifted from the consumption of information to the act of being consumed as data. Companies create dynamic profiles of us based on our online interactions. From personalized search results to advertisements, our profiles are revealed in small increments. At times these predictions are hilariously absurd, while others are so incredibly accurate that they invade our privacy. Through this process our online presence, preferences, and engagement are filtered back to us. In essence, we find who we are through projections of taste, popularity, and the invested interest of these consumer platforms.
Profile Cube creates a physical experience to parody our relationship with these profiles. The installation begins with an illuminated touch screen that simply says “Start.” The allure of this invitation creates the beginning of an in-take process. Participants are first asked their name and then given a series of choices from personal preferences to opinions of pop culture. Once the in-take form is completed, they can use their name to gain private access to the results cube. This structure is made from walls inscribed with invisible descriptive words. Once inside, the user’s profile is built as one word is illuminated at a time. The culmination of words projected on all surfaces reveals who the cube believes you are. Rather than expressing your profile through advertisements, the cube reveals your profile with language.
By recontextualizing a process common to contemporary life (use of the Internet), I am interested in the personal constructs formed as a result of these projections. Rather than broadening our understanding of the world, “personalized web experiences” reinforce the constructs that divide people and perpetuate ideologies, ultimately isolating us within our desires.
Photo by Seth Dahlseid
Profile Cube
Profile Cube addresses the complex and often mysterious relationship between our online profiles and our individual identities. Our experience of the Internet is becoming more intuitive—or, according to a Google video about personalized search technology, it is “helping you find the information that is relevant to you.” In truth, our interaction with the web has shifted from the consumption of information to the act of being consumed as data. Companies create dynamic profiles of us based on our online interactions. From personalized search results to advertisements, our profiles are revealed in small increments. At times these predictions are hilariously absurd, while others are so incredibly accurate that they invade our privacy. Through this process our online presence, preferences, and engagement are filtered back to us. In essence, we find who we are through projections of taste, popularity, and the invested interest of these consumer platforms.
Profile Cube creates a physical experience to parody our relationship with these profiles. The installation begins with an illuminated touch screen that simply says “Start.” The allure of this invitation creates the beginning of an in-take process. Participants are first asked their name and then given a series of choices from personal preferences to opinions of pop culture. Once the in-take form is completed, they can use their name to gain private access to the results cube. This structure is made from walls inscribed with invisible descriptive words. Once inside, the user’s profile is built as one word is illuminated at a time. The culmination of words projected on all surfaces reveals who the cube believes you are. Rather than expressing your profile through advertisements, the cube reveals your profile with language.
By recontextualizing a process common to contemporary life (use of the Internet), I am interested in the personal constructs formed as a result of these projections. Rather than broadening our understanding of the world, “personalized web experiences” reinforce the constructs that divide people and perpetuate ideologies, ultimately isolating us within our desires.